Love Disguised as Everyday Questions & Gestures
A Question, A Gesture, A Brand
In Korea, asking “How Are You?” is more than a greeting — it’s an expression of love, care, and connection. Inspired by this everyday gesture, we created How Are You? to share warmth through the simple rituals of taste and wellness.
Rooted in Heritage
Our journey begins in Hadong, the birthplace of Korean tea since 828 AD. We honor this 1,200-year legacy by sourcing premium teas from the pristine slopes of Mt. Jiri, where generations of tea masters have cultivated leaves with dedication and respect for nature.
Crafted for Today
At How Are You?, tradition meets innovation. From tea-infused condiments to artisanal collagen gelatos and sorbets crafted in New York, we bring the essence of Korean tea culture into modern, everyday indulgences that nourish both body and spirit.
Our Philosophy
We believe indulgence can be mindful. Every creation is designed to be gut-friendly, beauty-enhancing, and soul-nurturing — connecting heritage with wellness in a way that feels both timeless and refreshingly new.
Love, disguised as a question. That is the heart of How Are You?